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Digitization, the butterfly way of home decoration industry
2021-11-23

Digitization seems to have become an irresistible trend and trend. Almost all industries can not be alone, deeply participate in the digital wave, and really find new opportunities for the development of the digital era, which has become an important topic that every player must focus on. Home decoration industry is no exception.

Digitization, the butterfly way of home decoration industry

Referring to the digitization of the home decoration industry, many people disagree. Because in their mind, the home decoration industry has always been a relatively traditional and primitive industry, and digitization is almost impossible. In my opinion, it would be too simple and arbitrary to conclude that the home decoration industry has nothing to do with digitization just because of its tradition and originality, or even to avoid the impact of the digital wave.


As an existence that can really bring essential changes to almost all traditional industries, digitization is a topic that every industry player must focus on. If only the tradition and originality of the industry are used to prevaricate the necessity and trend of digitization, perhaps only the fate of being eliminated will be left when the digital era really comes.


Therefore, thinking about and looking for the possibility of digitization of the home decoration industry and opening a new era of the development of the home decoration industry is the key to ensure the rebirth of the home decoration industry.


Digitization is the starting point for the rebirth of home decoration industry
All along, players in the home decoration industry are looking for traffic. This is the case in the traditional era and the same in the Internet era. In a sense, the advent of the Internet era has really developed the characteristics of looking for traffic in the home decoration industry to the extreme. With the help of the Internet, home decoration players will harvest all possible traffic.


Although the advent of the Internet age has greatly reduced the cost of obtaining traffic and greatly improved the efficiency of obtaining traffic in the home decoration industry, such a way also makes the essence of home decoration more directly displayed in front of people. This is the fundamental reason why many Internet home improvement platforms will eventually decline. It is also the key that the Internet home improvement platform at the head can not achieve sustainable development.


From this perspective, it is better to say that the advent of the Internet era has really brought the development of the home decoration industry into a dead end than to give full play to the potential of the home decoration industry. Therefore, when the Internet dividend peaked, we saw a wave of returning to the home decoration itself. People began to abandon the Internet home decoration mode and continue their own development with the traditional home decoration logic. Even so, the development of the home decoration industry is still not plagued, and the original dividends in the market are being consumed bit by bit. In this context, we need to re inject new vitality and vitality into the home decoration industry in order to realize the rebirth of the home decoration industry.


The advent of the digital age provides such a possibility for the rebirth of the home decoration industry. Whether it is the in-depth and thorough transformation of the internal elements of the home decoration industry, or the reconstruction and reconstruction of the internal process of the home decoration industry, we can see the advent of a new development era of the home decoration industry. It can be said that digitization is the starting point for the rebirth of the home decoration industry. With digitization, the development of home decoration industry can really bid farewell to the traditional development routine with flow as the lifeline and truly enter a new development stage.


Digitization is the necessity of the development of home decoration industry
It can be said that digitization is the necessity of the development of all industries. Whether it is home decoration industry or other industries, the ultimate purpose and significance of their development are digitization. The figures and data we see have become new means of production and factors of production, which is a direct proof of this phenomenon. When almost all industries are developing in the direction of digitization, the home decoration industry has inevitably entered such a development process.


Especially after the catalysis and baptism of the Internet era, we see that many elements of the home decoration industry begin to precipitate into numbers and data. Many processes and links such as design, construction and building materials can be expressed by digital means. The contradictions and pain points in these processes and links can be solved by digital means.


If the Internet era opens the door to the digital era of the home decoration industry, then complete digitization is the ultimate destination of the home decoration industry. No matter which process and link of the home decoration industry, no matter which part of the home decoration industry, we need to upgrade and transform them digitally.


Theoretically, only when the digital upgrading and transformation of the home decoration industry is truly realized, can digitization be truly completed and realized.


If we ignore the digitization of the home decoration industry, just regard the home decoration industry as a fixed and rigid existence, and do not look for the ways and methods of digitization of the home decoration industry, then the development of the so-called home decoration industry will inevitably fall into a state of stagnation. The achievements of the evolution of the home decoration industry accumulated in the Internet era will also be paid once.


Digitization, the beginning of a new balance between supply and demand in the home decoration industry


What is the significance of home decoration industry? In my opinion, the purpose and significance of the home decoration industry lies in meeting the needs of users. In other words, if the home decoration industry wants to exist all the time, it is necessary to constantly find the needs of users and constantly meet them with new products and services. However, we now feel more and more that the home decoration industry is increasingly unable to provide users with the products and services they really need.


Whether in the traditional era or in the Internet era, the products and services provided by the home decoration industry are only the decoration itself. With the advent of hardcover delivery era, especially with the clearing of real estate dividends, such a product supply logic dominated by decoration began to encounter more and more difficulties and problems. Although some players may get some development space by transferring the target object to the stock housing market and secondary decoration, such a development space is also unsustainable.


The author believes that the products and services really provided by players in the home decoration industry are not what users really need, but the key to the continuous development of the home decoration industry into the development bottleneck period. Just imagine, if we wait until the stock housing market and the user demand for secondary decoration are exhausted, which direction will the home decoration industry develop in? It can be said that at that time, if the home decoration industry does not provide new products and services, its existence will no longer have any meaning.


The author believes that only by truly changing the supply side of the home decoration industry and truly providing the products and services really needed by the demand side, can the home decoration industry really exist. If you want to change the products and services of the home decoration industry, digitization is undoubtedly a start.


When the era of hardcover delivery comes, especially when decoration is no longer the main function of the home decoration industry, we need to give new functions and significance to home decoration. So, what is the function and significance of the home decoration industry in the future? The author believes that the future function and significance of home decoration industry should play the function and role of digital collection, sorting and application. Through home decoration, users will no longer get the visible and tangible home decoration products and services we think in the traditional sense, but more intangible, especially digital products and services.


If the home decoration industry is still using traditional products and services to meet the needs of users, especially using traditional decoration functions and attributes to meet users, players can only really feel closer and closer to the growth ceiling and greater survival pressure. On the contrary, if we focus the functions of the home decoration industry more on the intangible and digital aspects, or regard the home decoration industry as a role and role of data collection and reuse, the home decoration industry can not only find a new development direction, but also realize the equivalence between the originally unbalanced supply and demand again.


Digitization, redefinition of the new role of home decoration industry


Whether in the traditional home decoration era or in the Internet home decoration era, the home decoration industry can not be called an industry. The reason is that the internal processes and links of the home decoration industry at this stage are one industry. For example, there is a design industry; For example, building materials industry; For example, there are construction industries. If we must have a definition of traditional home decoration, the author is more willing to regard the home decoration of this era as an aggregate and a hodgepodge.


When the internal elements constituting the home decoration industry in the traditional era begin to change, especially when they are all digitized, if the home decoration industry only plays the role of aggregation and hodgepodge, it will not become a new industry again. Only by truly changing the interior of the home decoration industry and finding new possibilities for its combination with internal elements can the home decoration industry have the meaning of existence.


In this process, digitization has obviously become the main way and method to define the new role of the home decoration industry. With the help of digital means, it is possible to combine the independent design, construction, building materials and other processes and links in the traditional home decoration era. In other words, the originally separated processes and links in the home decoration industry have the possibility of integration, and the home decoration industry also has the possibility of truly realizing deep integration from a hodgepodge and becoming an industry independently.


The author believes that the digital home decoration industry will no longer be just an aggregate, but transformed into an organic ecology. Its role is no longer just the decoration we see, but began to assume more of the role of "database" for digital integration and sorting. With the "database" of the home decoration industry, we can empower the internal process of the home decoration industry and the home decoration related industries. At this moment, the profit point of the home decoration industry is no longer just decoration, but has more possibilities.


When the digital wave strikes, we see the beginning of a new evolution of home decoration. Only by correctly understanding the role of digitization in the home decoration industry and finding new opportunities in the digital era can we realize the butterfly transformation and upgrading of the home decoration industry. When the digitization is really completed, the home decoration industry we know may no longer be an old industry, but become a vibrant new species.

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