Introduction: in recent years, driven by the "house economy", small household appliances such as microwave ovens, breakfast machines and health pots have been favored by young groups, especially young groups who do not have cooking conditions and want to cook their own food. The popularity of these small household appliances has also spawned a large number of fresh food that can be quickly served through small household appliances. Take the Orleans flavor exclusive wing root launched by the famous American brand Hormel as an example. It is made of high-quality raw materials and cooked with a special quick-frozen process. There is no need to thaw when eating. You can enjoy the pure Orleans flavor chicken wing root as long as it is heated in the microwave for 3 minutes, so you don't have to worry about the smell of oil smoke and poor cooking technology.

Once upon a time, the vegetable market was the main position to carry citizens' fresh consumption such as meat, eggs, vegetables and fish. Now, when the post-90s and even generation Z with declining "vegetable buying skills" become the backbone of consumption, the consumption trend of fresh products is changing significantly. Recently, cnr.com cooperated with Jingdong fresh food, a leading brand of fresh food in China, Jointly released the new trend of fresh consumption in 2021 (hereinafter referred to as the trend), which takes the popular fresh products loved by consumers as the starting point to explain in detail the 15 new trends of fresh consumption in 2021 in China. Among them, the fresh food that can be enjoyed through fast cooking of small household appliances meets the needs of young people's fast-paced life at present.

With the popularity of small household appliances such as microwave ovens and Breakfast machines among young groups, a large number of fresh foods such as Homer Orleans flavor winged roots can be quickly served as long as they are simply made.

The preference of consumer groups for the trends of youth, healthy consumption, quality and national fashion, as well as the development of cold chain technology, have jointly promoted the rapid arrival of the new trend of fresh consumption. Therefore, the new trend categories not only provide a new driving force for the expansion of the scale of the fresh market, but also meet the needs and pursuit of consumers for quality life. In the future, JD fresh will continue to understand the changing trend of the fresh consumption market and join hands with brand merchants to launch more fresh products in line with the new trend, so as to add impetus to the better life of consumers.