The third China home appliance innovation retail summit, guided by China home appliance Association and hosted by China home appliance network, will be held in Shanghai New International Expo Center on March 18. The theme of this summit will be "symbiosis without domain". As the heavyweight industry summit of awe in the same period, 2022 China home appliance innovation retail summit will cooperate with more experts and scholars, retail platforms, marketing institutions and home appliance enterprises to provide cutting-edge information through industry insight, development research and case sharing, so as to help enterprises deeply understand how to organically combine digital transformation and innovative retail with enterprise business and complete the iterative development in the new era.

With the normalization of epidemic situation and the arrival of Z era, China's retail industry is undergoing earth shaking changes. Every new play and new channel is stirring up the nerve of enterprise reform and constantly urging the rapid development of innovative retail formats.

We can see that home appliance enterprises are constantly deepening cooperation with various channel platforms and constantly exploring in channel innovation, model innovation and channel digital transformation. Such as the rise of F2C, c2m and other modes, and the popularity of emerging retail modes such as live delivery and community group purchase. In particular, the epidemic has a serious impact on the operation of offline physical stores, and stores are generally facing the challenge of reducing passenger flow. At the same time, channel diversification, contact fragmentation and user circle have become the new normal.

Comply with the general trend of retail transformation, so that more traditional household appliance enterprises can enjoy the dividends brought by the new retail era and obtain higher commercial value; Open up the gap between traditional and new retail of household appliances, and let the innovative retail play bring more commercial value to traditional household appliance enterprises; At the same time, share successful cases and excellent solutions inside and outside the industry, and help traditional home appliance enterprises choose retail transformation directions and methods that meet their own needs. This is the original intention and significance of the 2021 China home appliance innovation and retail summit.

Since its first holding in 2019, China's home appliance innovation retail summit has been highly concerned and affirmed by home appliance manufacturers, channels and all sectors of society. In order to further improve the authority and influence of the conference and make the summit a wind vane for the development of innovative retail of household appliances, the 2022 China household appliance innovation retail summit will continue to organize the selection and release of "China household appliance innovation retail case Award". "The purpose of the activity is to explore excellent solutions and technological innovation cases in the industry, commend the innovation in the field of home appliance innovation and retail, pay tribute to the industry benchmark, jointly build a new pattern of home appliance innovation and retail, and promote the development of home appliance innovation and retail industry." said the relevant person in charge of the Organizing Committee of China home appliance innovation and retail summit.

It is understood that the selection will start today and the application will be closed before December 31. After the professional evaluation organized by the selection organization, the on-site award will be given at the Shanghai awe2022 simultaneous Forum on March 18, 2022. Home appliance enterprises with successful cases in new retail channels and new playing methods can download the attachment at the end of the document, fill in the application materials and submit them by email.

Now, the registration stage of 2022 China home appliance innovation retail summit is officially launched!