In the household appliance industry, small household appliances with fashion, personality, elegance, convenience and practicality have won the favor of millions of families. As a small household appliance with huge market development potential, the small household appliance market in 2021 has not continued the sales heat in 2020. There has been a "cooling phenomenon" in varying degrees in terms of retail sales and retail volume. The data show that in the first half of 2021, the retail sales of small household appliances totaled 25.08 billion yuan, a year-on-year decrease of 8.6%; The retail volume was 119.11 million units, a year-on-year decrease of 8.2%.

Seeing that the development of small household appliance market is suspended, as abosin appliance, known as "creative small household appliance", where is the future road?

As we all know, Yimin, the founder of abosin electric, opened the market of bear electric products with a yogurt machine in 2006.

Yimin graduated from Harbin Institute of technology. He is a real man of science and technology. On the basis, he is an expert in product R & D. Before the establishment of Xiaoxiong electric appliance, Li Yifeng had ten years of working experience in a large household appliance enterprise, and achieved the position of deputy general manager with his personal talents. In terms of sales, with his unique vision, Li Yifeng led Xiaoxiong electric appliance to become the first home appliance manufacturer authorized to distribute on the Internet and embrace e-commerce.

For a large enterprise, the management knows not only product R & D, but also enterprise management and sales. Abosin has developed into a brand with a market value of 10 billion, and Yimin has made great contributions.

From the R & D and production of Xiaoxiong electric appliance to see abosin electric appliance
The tension of a brand depends not only on the management, but also on its hard power, R & D and production.

Abosin has a strict R & D system and develops new products in three stages.

According to the data, abosin appliance currently has ten R & D teams and more than 300 researchers. More than 100 new products are developed for abosin every year. The research and development data all use big data to delineate specific portraits for consumers, solve the pain points of products on the market, refine consumers' use habits and accurately solve practical problems. In terms of price, the average price of the product is less than 100 yuan, which has an obvious cost-effective advantage.
In terms of production, after the listing of abosin electric appliance, it invested 1 billion yuan for intelligent production. At present, it has 5 production bases and 70 production lines. Realize intelligent production of products and move towards single point automation, simple automation and logistics automation.

From the sales channel of abosin electric appliance, we can see that abosin electric appliance
With the development of e-commerce industry, abosin electric appliance took the east wind of e-commerce in the early stage. After more than ten years of development, the online sales channel is very mature. At present, on the basis of maintaining long-term and stable cooperation with mainstream e-commerce platforms such as tmall, jd.com, Suning and vipshop, online expands new e-commerce and new media channels, such as xiaohongshu and Yunji.

Offline, at present, the construction of abosin electrical channel is becoming more and more perfect, and has established stable cooperative relations with Dalian lock terminal systems such as Suning, JD, Gome, Wal Mart, RT mart, Carrefour, Bufeng lotus, Yongwang, Yonghui, China Resources Vanguard, HEMA fresh and so on.

Looking forward to the future, look at the overseas market, refer to the value potential of the overseas market, and determine the value potential of the domestic market.

Compared with developed countries, China is still a developing country. A group of data can understand the demand of small household appliances and see the potential of overseas market.

Abosin's overseas channels are mainly concentrated in Southeast Asia, Japan, South Korea, the United States and other regions.

In addition to maintaining its own advantages, the future of abosin appliance needs to grasp the market and consumers.