Colleagues in the mobile phone accessories wholesale industry, are you okay?

The wholesale of mobile phone accessories is actually a service system in the mobile phone industry, providing accessories supply services for all mobile phone terminal stores.

The mobile phone accessories wholesale industry is determined by the mobile phone terminal stores.

The choice of end consumers will also have a great impact on the choice of products in the terminal store. Brand awareness, product packaging, appearance, workmanship, price, etc. are all important factors affecting consumers' purchase of goods. As a terminal store, consumers' choice will also be the terminal store's own choice.

The merchants engaged in parts wholesale need to bear the risk of choosing their own products. They choose the right one and make a lot of money, but they choose the wrong one...

Business integration of terminal stores

Major mobile phone stores will gradually integrate the post market business segments, such as second mobile phone and maintenance, so as to seize market share;

Major maintenance chains, from online return to entity, to online and offline double combination, integrate brand accessories and trendy products, so as to obtain their own existence space in a way more acceptable to young consumers;

For all kinds of small comprehensive stores, second mobile phones will be able to expand and controllable by themselves. They will recycle mobile phones, increase business income such as old for new and old for old, and even more, increase the wholesale of surrounding accessories and transfer goods to surrounding stores.

As a physical store of mobile phone accessories wholesale, where will it go?

Terminal stores can use the means of business integration to increase store business revenue and improve store floor efficiency
However, for the entity merchants of mobile phone accessories wholesale, the risk of business integration is also large
The brand, quality, price and after-sales terms of the product must be considered thoroughly, and the operability space, development space and profit margin of the product are also the consideration scope that can not be ignored by the agent.

But just because there are many choices, it is more difficult to choose. If you are not sure, you need to bear the loss caused by the wrong selection, even affect the original income and lose customers.

Depending on brand manufacturers may be a good choice for wholesale merchants.

Or depending on a large platform can also reduce their own risks.

At least the accessible resources of the platform are incomparable with independent wholesalers.
But for "attachment", have you ever thought about "altruism"?

·Should have "altruistic" thinking
"Altruistic" thinking is not a small concept. As early as ten years ago, there were courses involving this "altruistic" thinking at major sales training meetings.

Terminal stores need to be "altruistic" to consumers because they need to consider the benefits and help this product can bring to customers.

The wholesale merchants also need to be "altruistic" to the terminal stores, because the wholesale merchants also need to consider the benefits, profits and customer satisfaction brought by the terminal stores after selling your products. What's more, when the terminal store can't buy it, we also need to consider how to help the terminal store realize sales.

Please remember a sentence: your product is not the only one, but only one of many products on the market!

You can consider attachment or integration of business to expand your source of income

But you have to know,
Only when the product reaches the hands of the final consumers can you realize the real and due value of your product!

If you are a wholesaler, if you can achieve "altruism", then "he" will naturally help you achieve "altruism"
You can also use "he" to maximize your resources.

In addition to product transformation and sales model transformation, what Abosin wants to share with you today is the business model.

The mobile phone accessories industry also has a business model,
However, this business model is relatively simple and easy to be ignored.

From the perspective of independent merchants, the business model is a simple B2C model,
The simple understanding is the buying and selling relationship between the buyer and the seller,

But according to the industry, it will be much more complicated.

[traditional business model vs new business model]
Business model of traditional mobile phone accessories wholesale industry:
Manufacturer - first tier wholesale market - second tier wholesale market - terminal store
B2b2c2c
The manufacturer is the seller (b)
The first tier wholesale market is agent (b)
The second tier wholesale market is a distributor or channel (c)
Terminal store is buyer (c)
However, as the buyer of the second C, it is still not an end consumer
If the end consumer is added, it will be b2c2c (Xiaobian feels annoyed when looking at the picture)
The business model is actually its own profit model.
But from the perspective of commodity trading,
The lower the purchase price and the higher the selling price, the better the profit space.
The hierarchy of the traditional model is cumbersome, and the profits are compressed layer by layer. It can be seen that there is little profit space!
As you, how can you get the profit space you want in such a cumbersome hierarchical relationship?
More importantly, although the emergence of e-commerce is difficult to replace the role of agents and channels, it also gradually reduces the living space of merchants.
E-commerce has more choices, lower prices, more transparency and safer platform guarantee!

asdfasdfasdfasdfBoth manufacturers, agents and distribution channels have started their own transformation.

manufactor,

Set up a sales team, skip agents and directly seek channel cooperation,

Even directly cooperate with powerful chain terminals,

Reduce the level and reserve more profit space for partners;
agent,
Skip manufacturers, even those with strength, and develop their own brands,

Relying on its own lower level customer system, reduce the purchase price to obtain higher profits;

Channel providers,
Skip agents and look for powerful manufacturers or first-line product resource providers,

Similarly, high profits are obtained by compressing the purchase price;

Even powerful chain terminals are taking a similar road.

But often, such operations are very laborious
After all, there is a theorem in the wholesale industry: there is quantity and price!
Can manufacturers and first-line product resource providers really give channels (chain terminals) according to the lowest delivery price?

Perhaps, in the end, businesses will turn to the perspective of product transformation.

Is it possible to achieve your goal of transformation by changing a brand with the same quality and slightly superior price?

Can you make a hundred gold a day just by product transformation, or by making a product that can bring its own traffic?

Don't forget that the products that can bring their own traffic in the market are very mature products. How much operational space will this product give you?

On the contrary, brands with profit space and large operation space have relatively weak brand influence and poor market awareness.

However, in combination with the "altruistic" thinking in the previous chapter, the Xiaobian gives a simple example:
B-end merchants have maintained a number of C-end stores by using the "altruistic" thinking,
After the b-end merchant launched a new product, through the relationship with the C-end, within a week, the C-end merchant has put all the new products on the shelves and made corresponding promotion and promotion.

If the number of C-end stores is 5, perhaps the influence is only average;

However, if the number of C-end stores is 50, we can imagine the impact it can bring.

Back to the business model
In the mobile phone accessories wholesale industry,
In recent years, various new business models have been gradually formed, such as B2B2C, b2c2c, B2C, etc
Business models such as B2B2C and b2s2c have gradually taken shape and developed very rapidly
(s: comprehensive supply chain trading platform, which can also be understood as a storage platform)
Unlike Taobao, jd.com and other e-commerce platforms,
This kind of supply chain trading platform is a comprehensive supply chain platform for the industry,
It is more targeted and professional, such as [mobile phone chain mall].

The role of B in the two modes is different,
In s2b2c mode, B plays the role of storage and sub warehouse. After trading through the trading platform, the goods are sent from B to C;
In b2s2c mode, B will play the role of seller (i.e. manufacturer). After the seller trades through the trading platform, the goods will be sent to C through the platform.
The two modes are not fixed and are not one of two,

The two modes can be switched automatically to form complementarity and realize the value of each role in the mode more flexibly;
Even these two new models can be directly extended to end customers,

End customers place orders through the platform, and you, as a b-end merchant, provide customers with goods, which is simple and fast.
Truly realize the integration of online and offline, and let the products reach the hands of end consumers in a faster and more direct way!
As merchants of mobile phone accessories wholesale physical stores, do you understand the value of your role B in the model?

[summary]
Whether it is product transformation or business model transformation, there are all kinds of risks and frustrations,
The market has no products that must sell well, and there is no business model that must win;

We need to combine our own conditions, available resources and our own advantages in the market;
In order to better formulate their own transformation road.

Whether it is "altruistic" thinking, or the transformation and development trend of business model,
The road of transformation is not fixed. We can only analyze our own advantages and conditions,
In order to better confirm the direction of their transformation!