On the evening of December 8, 2021, the 2021 rock award ceremony of China's home appliance industry was grandly held in Hangzhou Kaiyuan hotel.

As the wind vane for the marketing and channel reach of China's home appliance industry, the 11th China home appliance marketing annual conference takes Rongqi future as the theme. By analyzing the practical cases of multi brand cross-border marketing, Pan home channel integration, product intelligence and scene upgrading, it focuses on the thinking and perception of new pattern, integrating new changes and embracing new development, enabling a strong cooperation matrix, Help the household appliance industry chain share resources.

The "rock" award ceremony, as the finale of the annual meeting, highlights the new style of Chinese home appliance people.

At this rock award, Emmett group won the two awards of "rock solid" and "quality benchmark" with its product innovation and super brand strength. It has become the only brand in the environmental electrical appliance industry to win this award, and added glory to the industry identity of Emmett's leading brand of environmental electrical appliances.

Emmett won two awards of rock award in 2021

As a world-renowned leader in small household appliances, Emmett has been devoted to improving its industry position in the field of global product R & D and manufacturing and its brand influence in the domestic market through its own specialty and focus for 48 years, The most important [rock solid Award] award of China household appliance rock award in 2021 once again confirms Emmett's leading position in the small household appliance industry.

Over the past 48 years, Emmett has built a full range of product matrix around air humidity, temperature and comfort, providing users with multi-dimensional lifestyle solutions. Emmett adheres to the air as the core and adheres to the product quality. At the same time, it also gives play to its advantages of insight, research and judgment, R & D and production, insight into the subdivided needs of consumers, provide consumers with humanized multi-dimensional life solutions, and become an innovative Chinese small household appliance brand.

As we all know, Emmett, whose core competitiveness is ingenuity and high-quality products, has repeatedly hit hard in recent years and achieved great market success. For example, the air4 double cycle leafless fan of Emmett, through the three-way air design, the air speed of air4 is increased by 63.5% and the air volume is increased by 297%. It perfectly balances the performance, noise and air pressure, making the air volume larger, the wind distance longer and the circulating wind stronger.

Black and white swan air circulation fan is a popular masterpiece created by Emmett in recent years for the middle class's pursuit of health and quality of life, and has become the undisputed c-leader in the incoming fan Market in recent two years.

Emmett took the lead in launching graphene mobile floor heating, set off an upsurge in the graphene mobile floor heating industry in 2019, and became the top seller in the heating category of tmall household appliances. At the same time, a new 5D immersive graphene mobile floor heating air6 was launched this year, which innovated the design of humidifying flame to make the heating in winter more atmosphere.

One of the charms of technology-based enterprises is to overcome the problems that people think they can't overcome through their own technology accumulation. Use your own strength to continuously optimize and improve products, put forward new concepts, and finally create high-quality products beyond the industry.

Focus on the industry for 48 years to become a brand with high-quality development
The times are changing and the market is changing. All enterprises, including Emmett, should maintain the spirit of keeping pace with the times, serve users and markets, improve their core competitiveness, become enterprises with high-quality development and realize efficient and sustainable operation.

own
As a traditional enterprise that has been selling well at home and abroad for 48 years, Emmett has the leading industry R & D and production technology, master the core technology of DC motor, and focus on the electrical products of household appliances with improved air quality for a long time. In 2019, the brand strategic goal will be comprehensively upgraded to an innovative brand of small household appliances in China. For half a century, focusing on Chinese families and with a global vision, our products have been exported to more than 60 countries on five continents around the world. In the future, I hope Emmett will become a "century old high-quality brand enterprise in China", based on the country and global development.

Today is an era of large resource optimization and co creation. Enterprise alliance, capital alliance, product alliance and brand alliance are the main ways of enterprise development. Through the joint creation of products, channels and enterprises, Emmett can continuously inject new blood into the enterprise and maintain the competitiveness of the enterprise.

Initiative
Shoulder social responsibilities and play a leading role in industry upgrading

As of 2021, Shenzhen Emmett brand has been established for 30 years. It is concluded that the development of Emmett has roughly three key stages: the first stage, in the early stage of the company's establishment, because most business forms are exported, the Japanese and European markets have high requirements for product quality, and the whole domestic industrial chain is not mature, which can not meet the requirements of the development of Emmett. Therefore, Emmett has spent quite a long time to create a unique production mode of self-sufficiency of all spare parts, forming a solid foundation for quality barriers.

In the second stage, since the new century, with the significant improvement of the supporting level of the national manufacturing industry, Emmett has accurately positioned itself on "intelligent manufacturing", laying an advantageous position in quality standardization, capacity standardization and cost standardization for the development of the enterprise in the next 20 years. During this period, Emmett established the "Air Research Institute" to increase investment in R & D and focus on product patent innovation.

The third stage is now that the global "era of precision consumption" has come. Emmett pays attention to product R & D, brand upgrading, channel optimization and talent development, and has gradually changed from intensive manufacturing enterprises to group enterprises.

Since the development of China's home appliance industry, with high vitality, it has formed a high degree of marketization, resourcefulness and platform, which is an indispensable part of China's real economy. The rock award means that "the heart is like a rock and will be firm over time", implying the backbone role of China's household appliance industry in the real economy.

The rock of China's home appliance industry faces all links of the home appliance industry chain, gathers excellent brands and high-quality businesses in the home appliance industry through brand self recommendation and expert recommendation, and selects the most representative and characteristic manufacturing brands, high-quality products and excellent businesses through network wide voting and evaluation team selection, so as to set a benchmark and set an example in the industry and become a solid foundation for guiding the home appliance industry The backbone of moving forward.

In recent years, under the background of intelligent manufacturing, China's home appliance industry has been in the process of transformation and upgrading. As a leading brand in the environmental electrical appliance industry, Emmett has been building its core competitiveness around brand construction, product innovation and team improvement, and has made obvious achievements. Winning the rock award in 2021 is a high recognition of its industry and market position.

2022 is about to open, and all difficulties and obstacles can not stop the vigorous and sunny power of the household appliance industry.

Seek breakthroughs in cross-border integration and never stop on the road of technological innovation! As the backbone of China's home appliance industry, Emmett will certainly contribute to the development of China's home appliance industry and bring more wonderful life to consumers under the background of cross-border integration.