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Classic British brand John boss platinum small household appliances officially entered the Chinese market
2021-12-10

As we all know, Britain is a country full of poetry and elegance, pursuing exquisite life, aristocratic tea sets and exquisite meals, and British gentleman fashion has swept the world. In such a country, in the field of kitchen products and small household appliances, a pure British style brand John boss platinum market has also been born.


Classic inheritance, interpretation of British exquisite life


John boss platinum small household appliances always adheres to product R & D and innovation to provide consumers with products with rich design, convenience, safety, quality, sense of science and technology and diversified functions. The product line covers kitchen appliances, home life, personal health care and other fields. By inheriting the paradigm of British Light luxury life, it interprets exquisite life with a pure British model.

Classic British brand John boss platinum small household appliances officially entered the Chinese market

As we all know, Britain is a country full of poetry and elegance, pursuing exquisite life, aristocratic tea sets and exquisite meals, and British gentleman fashion has swept the world. In such a country, in the field of kitchen products and small household appliances, a pure British style brand John boss platinum market has also been born.


Classic inheritance, interpretation of British exquisite life


John boss platinum small household appliances always adheres to product R & D and innovation to provide consumers with products with rich design, convenience, safety, quality, sense of science and technology and diversified functions. The product line covers kitchen appliances, home life, personal health care and other fields. By inheriting the paradigm of British Light luxury life, it interprets exquisite life with a pure British model.

Classic British brand John boss platinum small household appliances officially entered the Chinese market
IP enabled cross-border marketing, new image into 2022awe


With the trend of consumption upgrading, IP cross-border joint marketing has gradually become one of the mainstream strategies of brand marketing. The brand uses the self-contained traffic of IP to stimulate market consumption, so as to improve the brand image and market share. John boss platinum's first move after brand rejuvenation is to join hands with the world-famous IP little yellow people, weaken the bright appearance image of small appliances with cute little yellow people, give them a lively and playful new appearance, and attract the attention and love of more young consumers, especially women. After the initial water test of IP integrated marketing, platinum city plans to launch more IP co branded products next year. Let's wait and see what sparks will be generated by the collision between Chinese traditional classics and pure British style.

Classic British brand John boss platinum small household appliances officially entered the Chinese market

Recently, platinum city also confirmed to awe organizers that it will join 2022awe as a brand for the first time, show the cutting-edge technology and design of small household appliances in the world's top household appliances and consumer electronics, and bring British quality small household appliances with high quality and light fashion to Chinese consumers.

Classic British brand John boss platinum small household appliances officially entered the Chinese market

Life needs a sense of ceremony and wisdom to enjoy exquisite life in platinum city


John boss platinum city always believes that life needs a sense of ceremony. Fashionable and exquisite British style small household appliances can help consumers open the door of exquisite life, accompany consumers to bravely face the trivial life, work burden and emotional setbacks, and bring them a sense of emotional identity and satisfaction.


Therefore, John boss is not only selling beautiful and practical small household appliances, but also hopes that through advanced technology and fashionable sense of art, everyone who enjoys delicious food and loves life can experience the beauty of quality life and enjoy the satisfaction and happiness brought by exquisite life.

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